Saturday, January 13, 2007

It Takes 5

This season, we are taking a different marketing strategy compared to our competitors.

We>Me.

The team is stronger than the individual. Never has this been more evident than in today's game. Before it was always about individuality. It was one superstar carrying the entire team. And every shoe marketer talked about the star's individual skills. In today's game however, the team concept has overshadowed the superstar. The USA's Dream Team can no longer win based on a team of great individual players. In fact, it lost to Greece in the last FIBA world championships - a team with ZERO NBA players and ZERO superstars. It doesn't just take superstar talent anymore to win. You'd be a fool to think that it's all about one person and everyone else are just witnesses.

It takes a team to win.

It takes 5ive.

the new adidas It Takes 5ive campaign
on the cover of the 2007 kicks magazine
inside the ateneo moro lorenzo basketball facility

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