adidas and NBA ALL-STAR CENTER DWIGHT HOWARD

Portland, OR, October 30, 2007 – adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced a multi-year partnership extension agreement. This partnership announcement continues to signify adidas’ already strong commitment to the sport of basketball and the talented young players that are the foundation and future of the NBA. Howard’s extension agreement was negotiated by Aaron Goodwin of GSM. Terms of this extension were not disclosed.

“Having been part of the adidas family for many years, I was extremely happy to be able to extend my relationship with them,” noted Howard. “adidas has always offered me the best products on the market and outstanding service. I look forward to helping grow their basketball business moving forward.”

Howard, starting his fourth NBA season, had a break out 2006-07 campaign, while leading the Magic to their first playoff appearance since 2003. He finished the year with career highs in minutes played (3,023), minutes per game (36.9), points per game (17.6) and field goal percentage (.603). Howard led the Magic in points per game (17.6), blocks per game (1.90), rebounds per game (12.30) and minutes per game (36.9). For all his hard work, Howard was named to his first All-Star game in February and finished the season voted All-NBA third team.

“Having Dwight as a member of the adidas Basketball family for many years to come was a major priority for us,” stated Jim Gatto, Director of Global Basketball for adidas. “This year Dwight was able to establish himself as a future superstar in the league and key player in the future of adidas’ basketball business.”

Currently Howard is a key component of the new adidas Basketball movement, “Basketball is a Brotherhood.” “Basketball is a Brotherhood” is the integrated, digitally led marketing and advertising revolution that does something no other brand has done: it allows today’s greatest players to interact and inspire the next generation of athletes, putting them side-by-side on and off the court. This season the consumer will be able to go to www.adidasbasketball.com and experience adidas Basketball through a series of web episodes and other creative on-line activities that show the true meaning of Brotherhood. “Basketball is a Brotherhood” will introduce the adidas “Team Signature” footwear and apparel collections. For more information on the Brotherhood and Howard go to http://press.adidasbasketball.com/.

Great-looking tees and jeans

I love their graphic tees... They have a branch at Tiendesistas and one at the 5th Ave. of Robinson's Galleria.

adidas named ‘Official Sportswear Partner of London 2012’

adidas unveiled as Tier One London 2012 Partner
Official Sportswear Partnership confirmed

London, September 20, 2007 – adidas has claimed gold with the announcement of their Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), becoming the ‘Official Sportswear Partner of London 2012’. A host of international sports stars attended the announcement in central London today.

The partnership with London 2012 will be the biggest single investment adidas has ever put into a UK sporting event and includes the financial contribution to LOCOG, kitting out LOCOG’s athletes and volunteers, potential merchandise royalties and marketing activities leading up to the event.

adidas will be the exclusive supplier of branded and unbranded sports merchandise to all London 2012 venues and stores and they will also kit out the approximately 70,000 volunteers needed to man the Games and will provide them with the same level of care as athletes.

adidas will also help Team GB and Paralympics GB secure medals by supplying the most technologically advanced sporting apparel available. In addition, adidas is determined to increase sports participation in the UK by inspiring youth and supporting promising young athletes for the next five years and beyond.

Herbert Hainer, CEO and Chairman of the adidas Group said: “This is a fantastic opportunity for adidas and we are excited to become a Tier One partner of the London 2012 Olympic Games and Paralympic Games. Our heritage and technologies have been inseparable from the history of both the Olympic and the Paralympic Games. So we are proud to be playing a major role in what promises to be one of the best sporting events the world has ever seen. Our deep involvement in the Games will help us to become the leading sports brand in the UK, the largest sportswear market in Europe.”

On the new partnership, LOCOG chairman Lord Sebastian Coe expressed his delight in securing adidas as a Partner of the London 2012 Games, adding: “In adidas we have a partner that not only understands the audience but also understands sport. The long adidas association with the Olympic Games makes them the perfect fit for the sportswear category. No other sportswear brand can claim to be actively involved in 25 of the 26 Olympic sports that will be on show at London 2012. adidas has the ability to communicate and engage with all audiences young and old which will ensure that, together, we can inspire and excite everyone over the next five years and beyond.”

Haile Gebrselassie breaks the world record in the Berlin Marathon!

One of adidas' Super 7 asset, Haile Gebrselassie, not only won the Berlin Marathon on Sunday 30th September but broke the world record in a time of 2:04:26!

This is a fantastic achievement for the greatest runner ever.

Haile wore the adistar Gazelle Marathon Apparel Range and adiZero CS Shoes (available in adidas concept stores in the Philippines).

Welcome to the Brotherhood...

adidas will be launching a new campaign this coming November called "The Brotherhood"... Watch out for it...