adidas-Ateneo apparel OUT NOW!

Three stripes for the Blue and White date posted: 2007-09-07 16:26:07


What do current Blue Eagles team captain Chris Tiu, junior guard Jai Reyes, senior swingman Ken Barracoso and former Eagle and now San Miguel Beer center Enrico Villanueva have in common?

They’re all endorsers of Adidas Philippines, which is on its fourth year as official sponsor of all of Ateneo de Manila’s varsity teams, from the grade school to the collegiate squads.

According to Toti Wong, product manager for sports performance and original business of Adidas Philippines, “We decided to offer co-branded Adidas-Ateneo licensed apparel, similar to our licensed collegiate programs with top universities and colleges in the US such as UCLA, Boston College, Kansas, Indiana and Notre Dame, elevating the way we look at our partnership with Ateneo.”

From the start of the sponsorship, there has been a demand for Adidas products that Ateneans see the players wearing but haven’t been able to find in stores.

“Knock-offs have been in proliferation but we wanted to give Ateneans a sense of pride in wearing an apparel line with top-notch quality from a multinational organization,” adds Wong. “We are deeply-rooted in sports and share the same passion and enthusiasm Ateneans have for their athletic teams.”

Says Reyes of the sponsorship, “It feels great to be associated with a internationally famous brand that has the well-being of the athlete seriously in mind. And the product line is really good as it has elements of fashion to it.”

“There are plans to expand to other universities but we are studying all our options,” says Wong, who also noted that UST’s Dylan Ababou, Adamson’s Leo Canuday, Letran’s Rey Guevara, San Beda’s Jay-R Tecson and JR Taganas, and Mapua’s Kelvin De La Pena, are all Adidas endrosers.

“All these players went through the process,” Adidas marketing communications manager Odette Velarde confirms. The company’s customized service was previously available only to its global icons like Zinedine Zidane, David Beckham, and Justine Henin, to name a few. “It’s quite an experience not just for athletes but for casual fans as they are involved in the step-by-step design of their shoe that is totally unique to all.”

For the 2007 season, a limited fan wear collection consisting of jackets, polo shirts, graphic tees, and a few accessories will be available through the Ateneo A-Shop and selected Adidas concept stores. The prices range from Php 495 for kids’ tees to Php 1,995 for adults’ jackets. The Ateneo Adidas wear will be available beginning this Sunday during the much anticipated second encounter between Ateneo and La Salle in the UAAP men’s basketball tournament.

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By Rick Olivares

The real Ipod killer... CD-R KING!

The first time I bought an Ipod was when they launched the shuffle. Because life is random they said... And I fell in love with the thrill of not knowing what was coming next. Then the geeks at Apple convinced me that 1GB was not enough... I upgraded to an Ipod mini 4GB in apple green.. 4 times the storage size of my shuffle! I felt real cool whipping it out in the gym and getting some curious looks... not everyone had a green MP3 player! Then later on, Apple said, "well, the Ipods we sold you before were kinda big. And color is out. Try the new slim Ipod Nano and Ipod Video!" That's when I said enough.

I admitted to myself that even though these things really make you look cool, there are so many things about the Ipod that suck:

1. They're expensive.

2. When they're damaged, expect to buy a new one since fixing them will cost the same as buying a new one.

3. Synching sounds thrilling in the beginning, but nothing beats the plain old Drag n' Drop

4. As with trendy apparel, after a year, they're soooo out of style. Today, I can no longer use my dated 4GB Ipod mini.

5. There'll always be someone who'll have the same Ipod as you have and later on, someone will always have the latest model that will be better than yours.

6. All its own and third-party made accessories are over-priced. Half a pair of a small sock for 500 bucks???

Enter CD-R KING's line of MP3 PLAYERS. They're dirt cheap, easy to operate, dirt cheap, they look exactly like Ipods, and THEY'RE DIRT CHEAP! Their shuffle look-alikes go for 990 bucks and their Nano look-alikes go for 1,290 bucks. They're built to last too! I left my CD-R KING Nano clone (or what I call my Ipod Micro) in my shorts which ended up in my laundry. My Ipod Micro was ruined! It wouldn't turn on. After having dried up the next day, it was working again! It was as if nothing happened! True story! And even if they stopped working, it would only cost me 1,290 to get a new one! As for the cool factor, since they look exactly like Ipods from afar, who can tell they're clones? =)

Forget Zune, Sony and Creative... CD-R KING is the real Ipod killer!