adidas and Porsche jointly establish a premium sports brand
The adidas-Salomon AG and the Porsche Design Group have decided to join forces for the future. In a long-term strategic partnership, the two companies intend to establish a hi-tech premium brand in the sports sector. Footwear, apparel as well as hardware for golf, tennis and running will be designed and developed under the name “Porsche Design” with the co-branding of the adidas and TaylorMade brands.
The first products in the new Porsche Design sports product line will be available in 2007 worldwide from select sports retailers and in the exclusive Porsche Design stores.
“Porsche Design and adidas are a perfect fit. This cooperation will lead to innovative, hi-tech sports products that capture the fascination of Porsche Design and adidas,” said Herbert Hainer, CEO of adidas-Salomon AG.
Dr. Siegmund Rudigier, President of the Porsche Design Group, stated that with adidas they had found a strong international partner for Porsche Design sports products. This partnership reflected a major step towards achieving the goal of expanding the Porsche Design product range with attractive and innovative products. “Our product strategies focus on innovation and design. Over the past few years, we have become leaders in the sporting goods market in both these fields. Our partnership with the Porsche Design Group creates new possibilities to further expand this position,” added Erich Stamminger, Executive Board Member of adidas-Salomon AG responsible for Global Marketing.
www.adidas.com/com/porschedesign
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